Rains Steps Indoors with HOME AWAY

Five years after making its runway debut at Copenhagen Fashion Week, Rains has returned to launch HOME AWAY — its first full homeware collection. Known for its sleek, performance-driven outerwear, the Danish brand is now taking its design ethos beyond clothing and into the spaces we live in.

The debut marks a natural shift for Rains, which has always treated design as more than fabric and silhouettes. HOME AWAY reimagines functional objects for hybrid living, inspired by the meeting point between biophilic and industrial design. Drop 01 focuses on kitchen essentials, minimal forms engineered for both home and the urban outdoors, with more to follow in seasonal drops.

The launch took place during Copenhagen Fashion Week at Paper Island, where guests entered an industrial concrete space softened by an airy, floating installation made from 465 square meters of sailcloth repurposed from Rains’ AW25 runway show. The sailcloth moved gently with the wind and light, creating a serene, cloudlike atmosphere that reflected the collection’s balance of functionality and calm.

Products were displayed on raw steel tables covered with lush cushion moss and encased in blocks, a nod to Rains’ roots in wet-weather design and its ongoing exploration of nature, tactility, and utility. The pieces themselves, flasks, bowls, tumblers, and a modular lunch box, are crafted in brushed steel, bringing Edward O. Wilson’s concept of biophilia into an industrial form. Everything is durable, nothing feels overly precious, and each detail is deliberately considered.

“This felt like a natural step. We’re a design-led brand. We think in materials, not fabrics. Shapes, not silhouettes,” says Philip Lotko, Co-Founder of Rains. “We always start with purpose — what it solves and where it belongs in people’s routines. The answer was always going to be something modular and clean. Things you’d want to use indoors, outdoors, every day.”

HOME AWAY carries Rains’ DNA into the home, blending material intelligence with quiet utility. It is brutalism and biophilia in conversation, an aesthetic and functional bridge between city interiors and the open air. In an era where living spaces are more fluid than ever, Rains is proving it knows how to dress them just as well as it dresses the people who inhabit them.

The collection is out now at rains.com and in selected stores worldwide.